Consumer Collective by Atrium

Consumer Collective by Atrium emerged from a conversation at a startup mixer hosted by Atrium—a testament to the power of networks and the spirit of the atrium.

Led by founding partners Hitesh Dhingra and Nikita Dhingra, and joined by over a dozen seasoned consumer founders, the Collective is grounded in a shared vision: to empower the next generation of consumer brands, consumer tech, and enablers.

We connect founders to the minds behind legacy brands—Emami, Aakash Education, McEnroe (WildStone)—and new-age innovators—The Man Company, Wakefit, Noise, CarDekho—as well as game-changing enablers like GoKwik, Tyroo, and ANS Commerce.

Beyond mentorship, we offer a time-tested playbook: from Fractional CMOs and Virtual CFOs to product and packaging experts and global go-to-market strategists. With these insights, founders can navigate their journey with fewer pitfalls and greater confidence, unlocking their full potential.