Philosophy

At Atrium we see ourselves as the center of activity within the startup ecosystem—a meeting point for founders, investors, and industry leaders across sectors, cities, and stages. (Fun fact: our name, Atrium, was inspired by the common gathering place at the Indian School of Business, the alma mater of our founding advisors.)

The power of networks is the true value we bring to every startup we partner with. Our networks span angels, family offices, early- and growth-stage funds, late-stage private equity, as well as successful founders and industry veterans. These relationships create an ecosystem of trust, knowledge, and opportunity that supports founders at every stage of their journey.

We’re not passive investors allocating capital; nor are we operators imposing a blueprint. Instead, we believe in founders leading their own businesses, with us stepping in when needed—whether it’s shaping strategic decisions, facilitating key hires, raising capital, or navigating pivotal transitions.

We embrace collaboration over competition. One-upmanship is passé. We don’t chase board seats or ownership thresholds. Instead, we represent a different kind of partner—where influence is earned through trust, not demanded by position.

Atrium’s journey has been organic. Since our inception in 2021, we’ve evolved from Atrium Angels—focused on supporting founders from the ISB community—to Atrium Ventures in 2023, backing technology-first ventures across India. In 2025, we launched Consumer Collective by Atrium in response to the consumer opportunities in India and our ability to understand and support. Each step has been shaped by the needs of founders and our commitment to being there at the earliest stages.

Our mission remains clear: the firm and its funds will always be subordinate to the goal of supporting the next generation of entrepreneurs. Within our own structure, we embrace distributed ownership—like a cooperative—reflecting our belief that success is built on shared vision and collective effort.

We are, in essence, built for beginnings.